NAP Consistency Management

NAP — your business Name, Address, and Phone number — sounds trivial until Google finds three versions of it scattered across the web: an old suite number on Yelp, a former phone line on a directory, a slightly different business name on Facebook. Each conflict chips away at Google's confidence in your data, and shaky data means shaky rankings.

NAP consistency management hunts down every version of your business information across directories, social profiles, data aggregators, and your own website — then standardizes it to the character and keeps it that way as your business evolves.